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Duracell #PowerForward Campaign Helps During Natural Disasters. Be Prepared Before It Hits Close to Home.

How prepared are you and your family for natural disasters? I was never prepared for natural disasters because hurricanes and earthquakes just didn't happen in NYC. After Super Storm Sandy hit close to home my whole thought on that changed. We were lucky to just have a little light flickering in our home and broken branches nearby. Had it been worse we definitely would not have been prepared. We didn't even have a flashlight or extra batteries. Now we have a whole emergency kit with essentials, water, flashlights and batteries.

I know a lot of people are still as unprepared as I was. That's why you see supermarkets and hardware stores being cleared out just before a bad storm or hurricane forecast. Duracell is helping out with their #PowerForward campaign with just that. They have these super powerful trucks stationed with thousands of batteries, charging power and wifi that they can send out to places that are affected.


I was lucky to be invited to a press conference at Battery City Park, NY to hear all about it.  The
Duracell Power Forward program has been donating batteries to people affected by natural disasters since 2011. The program is expanding it's fleet and joining The Weather Channel and Ready.gov to reach more people. The five custom-made vehicles are designed for the specific needs of each region and strategically stationed at hubs in Manchester, NH; St. Louis, MO; New Orleans, LA and San Francisco, CA to help reach any disaster in the continental US within 24 hours. For more information, visit http://www.duracell.com/en-­‐us/power-­‐forward


We were given a tour of the vehicles and I was so amazed at the power of these trucks. They are so powerful that they can hold and tow thousands of pounds of batteries and emergency tools. They have super bright LED lights to illuminate, secure lockers to charge devices and a WiFi hot spot with a 50' range. One of the vehicles called the Rugged Responder even acts as a snorkel with a door seal that allows it to go into 5' of water!




I always reach for Duracell whenever I need batteries. It is so good to know that my favorite brand is doing so much to help support so many people when they need it the most. 

How do you and your family prepare for natural disasters?

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