First Time Mom and Losing It: Duracell #PowerForward Campaign Helps During Natural Disasters. Be Prepared Before It Hits Close to Home.

Friday, October 10, 2014

Duracell #PowerForward Campaign Helps During Natural Disasters. Be Prepared Before It Hits Close to Home.

How prepared are you and your family for natural disasters? I was never prepared for natural disasters because hurricanes and earthquakes just didn't happen in NYC. After Super Storm Sandy hit close to home my whole thought on that changed. We were lucky to just have a little light flickering in our home and broken branches nearby. Had it been worse we definitely would not have been prepared. We didn't even have a flashlight or extra batteries. Now we have a whole emergency kit with essentials, water, flashlights and batteries.

I know a lot of people are still as unprepared as I was. That's why you see supermarkets and hardware stores being cleared out just before a bad storm or hurricane forecast. Duracell is helping out with their #PowerForward campaign with just that. They have these super powerful trucks stationed with thousands of batteries, charging power and wifi that they can send out to places that are affected.

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I was lucky to be invited to a press conference at Battery City Park, NY to hear all about it.  The
Duracell Power Forward program has been donating batteries to people affected by natural disasters since 2011. The program is expanding it's fleet and joining The Weather Channel and Ready.gov to reach more people. The five custom-made vehicles are designed for the specific needs of each region and strategically stationed at hubs in Manchester, NH; St. Louis, MO; New Orleans, LA and San Francisco, CA to help reach any disaster in the continental US within 24 hours. For more information, visit http://www.duracell.com/en-­‐us/power-­‐forward


We were given a tour of the vehicles and I was so amazed at the power of these trucks. They are so powerful that they can hold and tow thousands of pounds of batteries and emergency tools. They have super bright LED lights to illuminate, secure lockers to charge devices and a WiFi hot spot with a 50' range. One of the vehicles called the Rugged Responder even acts as a snorkel with a door seal that allows it to go into 5' of water!




I always reach for Duracell whenever I need batteries. It is so good to know that my favorite brand is doing so much to help support so many people when they need it the most. 

How do you and your family prepare for natural disasters?

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17 comments:

  1. Wow--look at all those batteries! I had no idea Duracell would actually go out and deliver batteries in a disaster--what a wonderful thing to do. We are fairly prepared--I think. Still more we could do though.

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  2. What a neat truck! I didn't even know they helped out in disaster situations

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  3. Wow, those vehicles are amazing. I love to see Duracell stepping up and using its resource to really be impactful during a natural disaster.

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  4. That is awesome of Duracell to do this. I didn't realize they did this.

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  5. I had no idea Duracell would ever do something like that. That's really cool!

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  6. I was just talking with my husband about a plan. We are always in so many different directions and it scares me to think a disaster can strike when we are away from the boys!

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  7. I must admit that I am unprepared for a disaster. This is a great reminder

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  8. I always get really inspired by posts like this, then I forget! We are not as prepared as we could be for natural disaster.

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  9. I didn't know that they did this. That's really cool of them. And, this is a great reminder to be more prepared. Thanks!

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  10. I always keep an extra set of batteries around the house due to emergencies.

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  11. This is a great program! My family is very into survival and preparedness and I love the thought that has gone into this! Yay Duracell!

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  12. So cool that Duracell is doing this. And those trucks do look powerful. We always keep an emergency kit ready for these types of situations. But luckily, we live in an area of the country this is not prone to any natural disaster. No floods, tornadoes, hurricanes, earthquakes. But we are always prepared, just in case.

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  13. I love when big companies get involved in great causes. I lived in East Texas during Hurricane Rita and got to see some of the needs during a natural disaster.

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  14. I have lived around major disasters my entire life and still you're never quite prepared for what Mother Nature can throw at you. Thanks for spotlighting Duracell...what a fantastic, thoughtful idea!

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  15. wow, that's a lot of batteries. very cool that they are able to help so many when they really need it.

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  16. We live in Florida, so hurricane prep is definitely important. Our fam has a generator and lots of extra supplies just in case!

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  17. We have been doing a lot of prep just in case lately, 72 hour kits and first aid kits!

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